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Cruelty free cosmetics


Anyone who knows me will find it hard to believe that I recently found myself lost for words and a little ashamed to discover my lack of knowledge within the world of make-up. I consider myself an animal lover being I have grown up always having a pet, and owning Sir Frank Jimmy choo for the past 9 years (my beautiful British shorthaired cat).
Its taken my dads attemps to be green, by attempts I mean the 20 milk cartons lined up in his toilet filled with rain water to flush the loo to stop me in my tracks and think about the world my daughter is growing up in. If my father at 76 years old can do his bit to help the environment (albeit I think it might be nicer if he left the bottles outside in the garden; instead of making his bathroom a health hazard!), so can I.


I decided to do some research and share my findings. Don’t get me wrong I am not about to become vegan, or give up my luxury items or start hugging trees, but I will be more aware of animal cruelty within the makeup industry and the impact it has on our environment and the harmful chemicals used.

Like many makeup artists my kit is made up of a variety of different brands although mainly featuring MAC, a brand I am slightly embarrassed to say I use having seen comments and reviews online and in magazines.

#BeCrueltyFree the largest campaign in history to end animal testing for cosmetics is giving the beauty industry a global makeover. They know consumers want their products to be cruelty-free, and they’re in negotiations with governments and companies in the world's largest beauty markets to stop cosmetics animal testing and trade, for good.

They have helped to secure full or partial animal testing and/or trade bans in 28 countries of the EU, Norway, India, New Zealand and South Korea, and are hard at work in the United States, Canada, Brazil and Latin America, Australia, Taiwan, Japan and elsewhere, campaigning hard for the next wave of legal reforms.

So what can we do?

As a makeup artist and consumer I can invest in products that have the leaping bunny logo. That doesn’t mean I need to spend vast amounts of money to make sure I play my part in preventing animal cruelty, instead learn to make the right choices and this can so easily be done within any budget. I was surprised to find out just how many leading brands are 100% cruelty free or vegan. I feel like a light has been switched on and with a little research I have uncovered so much knowledge that has always been there right in front of me.



November 2016 saw the opening of Urban Decay at Kings Cross London, a brand that didn’t feature in my kit nor had I tried any of their products. I soon made regular visits to the store - well you can’t walk past a makeup store when you’re a makeup addict; let alone one that resembles a little bit of what I hope heaven looks like. Smira who is a walking advert for the store educated me in the brand and its products. So my kit welcomed its first Urban Decay goodies.

What brands are cruelty free?



ELF – (Eyes Lips and Face) one of my personal favourites. Highly recommend the foundations. Items include bath and skin-care products, mineral-based makeup, professional tools. I haven't tried everything although I have found their products are constantly under review and they improve all the time. According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.


Kat Von D - American tattoo artist, model, musician, entrepreneur, and television personality. She is best known for her work as a tattoo artist on LA Ink, Kat Von D is also known for her cosmetics line that launched in 2008. With its quirky packaging and wide range of products. Its a must have for any makeup addict. Kat is vegan and promotes a cruelty-free makeup line. In 2016, she received Farm Sanctuary's "Compassion in Action Award" for her work on behalf of animal rights. Lipsticks are just as amazing as the packaging!



Urban Decay - an American cosmetics brand based in California, a subsidiary of French cosmetics company L'Oreal, a company that chooses to sell in China, where tests on animals are required before releasing them to the public. In 2009, Urban Decay received approval by the Coalition for Consumer Information on Cosmetics and People for the Ethical Treatment of Animals (PETA) and Best Cruelty-Free Cosmetics Line award.

June 6, 2012 PETA removed Urban Decay from their list of cruelty-free companies as they planned to begin selling products in China. A month later, on July 6, 2012, Urban Decay announced that it would not sell its products in China.

As of 2014, Urban Decay does not employ animal testing in the creation of its products. PETA and The Leaping Bunny Program (CCIC) certify the brand as cruelty-free. Urban Decay offers 100% synthetic fibre makeup brushes made from taklon, an alternative to typical brushes constructed from animal hair.


NYX- Cosmetics has been a committed member of PETA’s Beauty Without Bunnies program since 2010. In 2014, NYX was acquired by L'Oreal. NYX has confirmed its dedication to its cruelty-free policy and will remain 100% cruelty-free under L’Oréal’s ownership. This means that NYX does not and will not allow, conduct, commission, or pay for tests on animals for its ingredients, formulations, or finished products anywhere in the world. The milk pencil is a must have for everyone and eye liner pencils are fantastic hence a must have in my own kit.

No animals will suffer for NYX products.

Other brands:-

So it seems if a brand is owned by one of the larger corporations (i.e. L'Oreal) whom currently animal test it doesn't mean a brand they own does (i.e. NYX). However I do fully understand that some people would choose to avoid using products due to the parent company's testing policy.

Below are some other brands that do not animal test their products, some are owned by parent companies who might continue to animal test due to selling in China.

Illamasqua
Too Faced
Nars (Owned by Shiseido)
Japonesque
Anastasia Beverley Hills
Lily Lolo
Hourglass
Marc Jacobs Beauty
Becca (Owned by Estee Lauder)
Tarte (Owned by Kose)
The Body Shop (Owned by L'Oreal)

For more information on animal cruelty in the makeup industry click any of the links below:

Cruelty Free Kitty
Peta Cruelty Free List
Independent article on best vegan makeup - January 2017

So from here on I shall be making my purchases very carefully. I just hope that in time (sooner rather than later) the large corporations such as Estee Lauder and L'Oreal will see that the companies they are acquiring have good morals and follow by their example.

I have already started work on my next blog, 'CHEMICALS'. How much do we know about the chemicals found in our makeup and beauty products?

Information in this blog has been collated by various online sources. Wikipedia; PETA; cruelty-free kitty.